Ubuntu Phone System looks extremely cool.

What the video from around 5:30 and you'll be treated to a walk thru a very unique and innovative new smartphone system. We all know Android and Windows phone and IOS or iPhone, and they are good systems but I have to say this is the first phone system I have seen recently that looks innovative and really does things a little different. It really uses every once of the screens space and swipes have been really well thought out. You can swipe from all 4 edges, right from one side to the other or touch your normal tinny icons on the status bar across the top to access things. This is logical and very fast at accessing things in a logical manor.
So watch the video and skip to 5:30 to see just the Ubuntu smartphone section. I'm not a Ubuntu user but this sort of innovation certainly makes me very interested.